Optimizing Your Web Site for Conversion and Business Success

"Our members need to know everything about web site optimization and conversion if they're going to be successful online. Can you tell them what they need to know in a day and a half?"

This was the question posed to me in April by the Direct Marketing Association (DMA), an organization with the best marketing companies in the world as members.

I told them "Yes," but I probably should have thought about it longer before taking the challenge.

Think of all of the things you need to know to make your Web site successful

• How to bring people to your site who will buy or engage
• How to document your most important Web visitors
• How to create content that engages and converts those important visitors
• How to choose the right conversion marketing strategies
• How to get better month after month by testing

I've spent the past months pulling together everything I know about conversion and Web site optimization. I've digested the works of the most respected specialists in the field, such as Bryan and Jeffrey Eisenberg, Tim Ash and Dave Evans. I've boiled down the teachings of leading organizations such as MarketingExperiments.

I've taken all of this and made it accessible to marketers and business owners of all experience levels. I believe I can deliver information you can use in just one day.

Now, I need a test audience.

The DMA is charging $599 per head for this workshop at DMA 09 in San Diego. If you're willing to be my guinea pig, I'll do it right here in Austin for just $199. I'll be keeping this group small because I want to be able to get feedback from each "victim."

I'll be providing a coffee service and lunch.

I hope you've gotten this in time

To ensure that I get at least 15 attendees, I'm offering the first 15 tickets at a significant discounted price of $99. That's less than a hundred dollars for a workshop that will cost $495 in San Diego.

Even if the discount tickets are already gone, $199 is still a great deal.

Everything you need to know in one day

Web site optimization has a lot of moving parts.Wouldn't you like to know what each of them do?

There are multiple learning curves to climb in the online conversion. Wouldn't you like to know which to climb first?

In one day, we'll cover the following:

Module I: Organizing what you know about your visitors

Module II: Testing: How to create a competitive advantage

Module III: Choosing and implementing the right conversion tactics

Module IV: Measuring and optimizing your Social Conversion tactics

Hands-on exercises you can use in your business

Each module includes an exercise designed help you put your learning into practice. You will leave this workshop with:

1. Your first visitor persona, critical for all site planning and content development

2. Your first content scenario, a guide for your visitors

3. Your first A/B test plan, by which you learn from your visitors

4. Your first social funnel strategy, through which you will generate new clients

The Workshop is organized as follows:

50% Presentation

25% Exercises

25% Discussion

Conversion is not just about landing pages

You will leave this workshop with an understanding of the entire conversion "stack," from planning to persuasion, from customer to content, and from traffic to testing.

All of this in one day. All for much less than the $495 the DMA is charging in San Diego.

Join us right here in Austin for a day that will enlighten you, embolden you and get you started on a path to create a Web site that makes visitors take action.